What order should your skincare products go in? Is toner even necessary?
A cleanser here, a serum there, a few things picked up because they looked promising. Over time, it adds up to a shelf of products without a clear sense of what's actually working, what's redundant, or what order any of it should go in. This session isn't about buying more. It's about understanding what you already have, and finally putting it to use the right way.
How your Product Strategy Session works
Book your session
Choose a time that works for you, no in-person visit required.
Fill out a short intake form
Share your skin goals, current routine, and photos of the products you use.
Meet with Lindsay
In a 30 minute video call, she'll walk through your routine product by product.
Get a personalized summary
A written recap of everything covered, so you can reference it anytime.
What you'll learn about your skincare routine
- The right order to apply your skincare products, so each one actually works as intended
- Which products to layer together, and which ones might be working against each other
- How much of each product to use, and how often
- Whether your routine is supporting your skin barrier, or working against it
- A written summary you can revisit anytime
Product Strategy Session Pricing
Complimentary for Urban Ritual members
$45
(for non-members)
A complimentary 30 day follow up is included for everyone. After that, a 90 day check in keeps things on track, complimentary for members, $45 for non-members.
Ready to get more out of the skincare products you already own?
Frequently Asked Questions
What's the right order to apply skincare products?
As a general rule, products go from thinnest to thickest consistency, cleanser, toner, serum, moisturizer, then SPF in the morning. The right order for your routine is exactly what we'll cover in your session.
How many skincare products should I use?
There's no universal number, it depends on your skin and goals. What matters more is whether each product is actually doing something for you, which is exactly what we help you figure out in a Product Strategy Session.
Why isn't my skincare routine working?
Sometimes it's the products themselves, but more often it's how they're being used, wrong order, wrong amount, or ingredients that don't play well together. A Product Strategy Session is built specifically to identify what's going on.
How do I build a skincare routine with products I already have?
Start with what you're already using consistently, then look at what's missing versus what's redundant. This is essentially what a Product Strategy Session walks you through, using what's already in your routine rather than starting from scratch.
How long is the Product Strategy Session?
Your Product Strategy Session runs 30 minutes and is entirely focused on the skincare products you already own. It's just enough time to go through your full routine, product by product, and leave with a clear plan for what to use, when, and how.
What do I need to have ready before my session?
Have your current skincare products physically on hand so we can walk through your routine together in real time. We'll also ask you to complete a short intake form beforehand, covering your skin goals and current routine, so Lindsay can prepare and make the most of your 30 minutes.
What happens after my session?
You'll receive a written summary of everything covered, how to use each product, what's working, and what might need adjusting, so you have something to reference anytime you're building or refining your skincare routine. You'll also get a complimentary 30 day follow-up, so we can check in on how your routine is actually working for you.
What if I don't know much about my skin type or ingredients?
That's completely fine, most clients don't come in as skincare experts, and you don't need to be one. Lindsay will walk you through your routine and explain everything in plain terms, so you leave actually understanding your own skin and products, not just following instructions.
Is this session included with Urban Ritual membership?
Yes, it's complimentary for Urban Ritual members. For non-members, it's $45, and either way, you'll walk away with a personalized plan for your skincare routine.
