Meet Alex

Hi, I’m Alex, and I’m from Grass Valley. With a dedicated career spanning 11 years as an esthetician, I specialize in providing expert facial treatments tailored to address a variety of skincare concerns.

Additionally, I take pride in prescribing personalized skincare regimens for my clients, helping them achieve their beauty objectives with professionalism and care.

My interest in skincare actually began during cosmetology school. While initially drawn to hairstyling, my interest quickly shifted to esthetics. This change was partly fueled by my own experiences with acne, developing a deep understanding of skincare's impact on self-esteem.

At Urban Aesthetics, my role involves more than just treatments; it's about facilitating our clients' journey to self-confidence through expert skincare. The opportunity to interact with a diverse clientele and assist them in overcoming their skincare challenges is gratifying.

Skincare is not only my profession but also a personal commitment. My daily regimen includes hydrating and nurturing products in the morning, complemented by vitamin C, and in the evening, I follow with a thorough cleanse before applying Lacto S and Noon retinol. Some of my favorite products include the Lytic Gel Cleanser in summer and DMK's Milk Cleanser in winter, along with the daily use of Seba E and ColoreScience's Flex SPF.

Outside of Urban Aesthetics, I cherish spending time with my family, friends, and fur babies. You can often find me out on the water—whether relaxing on the boat (with my hat and SPF, of course!) or riding the waves wakeboarding and wakesurfing. Being on the lake is truly my happy place.